romper fila_número () secuencia basada en variable de bandera

Asumiendo SQL Server, aquí hay un ejemplo:

DECLARE @T table (id int, [month] char(3), flag bit)

INSERT INTO @T
VALUES
(111, 'jan', 1)
,(111, 'feb', 1)
,(111, 'mar', 1)
,(111, 'apr', 0)
,(111, 'may', 0)
,(111, 'jun', 1)
,(222, 'jan', 1)
,(222, 'feb', 1)
,(222, 'mar', 0)
,(222, 'apr', 0)
,(222, 'may', 0)
,(222, 'jun', 1)

SELECT
    id
    , [month]
    , flag
    , ROW_NUMBER() OVER (PARTITION BY id, section ORDER BY monthNum) [order]
FROM
    (
        SELECT
            id
            , [month]
            , monthNum
            , flag
            , SUM(CASE WHEN newValue = 1 THEN 1 ELSE 0 END) OVER (PARTITION BY id ORDER BY monthNum) section
        FROM
            (
                SELECT
                    id
                    , [month]
                    , monthNum
                    , flag
                    , CASE WHEN LAG(flag, 1, ABS(flag - 1)) OVER (PARTITION BY id ORDER BY monthNum) = flag THEN 0 ELSE 1 END newValue
                FROM
                    (
                        SELECT
                            id
                            , [month]
                            , MONTH(CAST('1 ' + [month] + ' 17' AS datetime)) monthNum
                            , flag
                        FROM @T
                    ) Q
            ) Q2
    ) Q3