Puede utilizar la siguiente consulta:
SELECT ID, brandname, cdt, udt, brandstatus, addedby
FROM (
SELECT ID, brandname, cdt, udt, brandstatus, addedby,
ROW_NUMBER() OVER (PARTITION BY brandname,
CAST(udt AS DATE),
CONVERT(VARCHAR(5), udt, 114)
ORDER BY udt DESC) AS rn
FROM brands) AS t
WHERE t.rn = 1
Esta parte:
CONVERT(VARCHAR(5), udt, 114)
se usa para extraer horas y minutos de udt
campo.