Para una muestra de datos de abajo
declare @table table (id int identity(1,1), data varchar(1000), descr varchar(1000))
insert into @table values ('Manufacturer Name : Manufacturer 1 Manufacturer Part : asjdfj','First Manufacturer')
insert into @table values ('Manufacturer Name : Manufacturer 2 Manufacturer Part : asjsadfasdfdfj','Second Manufacturer')
insert into @table values ('Manufacturer Name : Manufacturer 3 Manufacturer Part : er6ty','Third Manufacturer')
puedes usar
select substring(data,
charindex('Manufacturer Name : ', data) + len('Manufacturer Name : '),
charindex('Manufacturer Part : ',data) - len('Manufacturer Part :') - 2) as Manufacturer_Name
, descr
from @table
Si nota que estoy eliminando 2 caracteres al final de la subcadena para eliminar 'M' de Manufacturer Part
y el espacio antes del texto real. Puedes usar RTRIM
pero elegí este camino.