DISTINTO para una sola columna

Si está usando SQL Server 2005 o superior, use esto:

SELECT *
  FROM (
                SELECT  ID, 
                        Email, 
                        ProductName, 
                        ProductModel,
                        ROW_NUMBER() OVER(PARTITION BY Email ORDER BY ID DESC) rn
                    FROM Products
              ) a
WHERE rn = 1

EDIT:Ejemplo usando una cláusula where:

SELECT *
  FROM (
                SELECT  ID, 
                        Email, 
                        ProductName, 
                        ProductModel,
                        ROW_NUMBER() OVER(PARTITION BY Email ORDER BY ID DESC) rn
                    FROM Products
                   WHERE ProductModel = 2
                     AND ProductName LIKE 'CYBER%'

              ) a
WHERE rn = 1